LOS ANGELES, California (October 7, 2011) – Fuze Artz and their news-branding partner, inthegroovemusic, have crafted "Trust," a modern, indie-rock news theme and music package for Tribune station, KCPQ (Q13 FOX) Seattle. The package sets a style and tone for keeping today’s fast paced newsroom more credible and market relevant. The new theme debuts on the station’s 5pm Newscast, Monday October 10, 2011.
“We were interested in finding news music that broke the cliché,” says Jim Crownover, Director of Creative Services. “We had become frustrated with the lack of options when Fuze Artz approached us with an offer we couldn’t refuse. They would compose a package and use our objectives as their guide. There was no commitment on our part, but we were so involved in the project from the beginning that the outcome ended up being exactly what we were looking for. Now we feel like our on-air-news presentation will truly represent the attitude of Q13 FOX.”
“When it comes to news branding, we’re not convinced that one size fits all,” said Fuze Artz owner/producer, Cindy Rosmann. “We think stations need more flexibility and, certainly, they deserve more choice. You can’t get this with an off-the-shelf news package so we decided to take a chance on doing things a little differently and it paid off. "Trust" was built to order and delivers a spectrum of tracks encompassing a range of emotions. The station can crank up the intensity for breaking news or dial it back for lighter morning show banter,” added Rosmann.
Composers Brian Reidinger and Darren Drew (inthegroovemusic) stand out when change is needed to separate from the competition. Counter-culture would be a fair assessment of their process. They are creating news music that doesn’t sound like everyone else–not the old school approach of quantity: 300 tracks, of which 250 are dated. Stations get useable, flexible and made-to-order tracks from the ground up.
inthegroovemusic is exclusively represented by Fuze Artz. To discuss market exclusivity of a news package for your station, please contact Debra Grobman: office +1+310-392-7975 or direct +1.323.939.8253. To hear and read more about all of our news branding options visit: http://www.fuzeartz.com/network/category/news/
KCPQ-TV (Q13 FOX, Channel 13) is Seattle’s FOX network affiliate and KZJO-TV (JOEtv, Channel 22, Cable 10) is Seattle’s My Network TV affiliate. Both are Tribune Broadcasting stations programming a strong schedule of news, sports and entertainment. More information on KCPQ-TV is available at www.q13fox.com <http://www.q13fox.com> . More information on KZJO-TV is available at www.joeswall.com <http://www.joeswall.com> .
TRIBUNE is one of the country’s leading multimedia companies, operating businesses in publishing, digital and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, WGN America on national cable and Chicago’s WGN-AM. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.
inthegroovemusic is a boutique music house specializing in original music and sound design for all media. The Minneapolis-based company leverages bands and indie talent to create original and licensed music that evokes emotional responses. The company’s growing list of clientele includes: Anheuser Busch, Proctor & Gamble, Coca-Cola, ESPN, Turner Network Television, Lee Jeans and National Rental Car.
Fuze Artz is a Los Angeles-based strategic music solutions company committed to connecting consumers to brands, one song at a time. Representing composers, songwriters, niche music catalogs, production music libraries and indie artists and bands, Fuze Artz is plugging into fresh talent for on-air branding and music licensing. Clients include The Bravo Network, CW Network, CBS, Warner Brothers, NBC Universal and FOX News to name a few. Contact: info@fuzeartz.com or +1+310-392-7975.